Program EFDE

Module 1

Fundamentals Floral Design:

  1. Principles & Concepts
    • Concepts & terminology
    • Principals of Design
    • Applications
  1. Similarities with other art forms:
    • Elements of art
    • Architecture
    • Interior
    • Fashion
    • Botanical ornaments
    • Works of visual art
    • Drawing & designing
  1. Specific characteristics of floristry
    • Materials
    • Tools and aids
    • Taking care
    • Techniques
  1. Floral practice
    • Bouquet
    • Bridal work
    • Grief work
    • Table decoration
    • Body decoration
    • Plant arrangements
  1. Introduction into the philosophy of art
    • Originality
    • Creativity
    • Personal vision
    • Developing your own style
    • Experiment – Creating – Floral Art

 Module 2

Flower shop:

  • What does it look like? What is needed?
    1. Marketing & Management:
      1. Theory:
        1. House style
        2. Vision
        3. Marketing strategy
        4. Market research
      2. Practice:
        1. Store house:
          1. Choice
          2. Equipment
          3. Shop window decoration
        2. Supply:
          1. Purchase
          2. Image
          3. Target groups
        3. Logo:
          1. Publicity/promotion
          2. Communication
          3. Brand
        4. What to know?
          1. Thematical floral work:
            1. Continuation and deepening fundamental education:
              1. Creative bouquets:
                1. special customer requests
                2. single flower decorations
                3. commercial bouquets
                4. creative with leaves and greenery
              2. Plant compositions:
                1. Taking care of plants
                2. Selection of plants
                3. Various compositions
              3. Bridal work:
                1. Decoration wedding room
                2. Car decoration
                3. Special shaped bridal bouquets
              4. Surprise composition
            2. How to translate towards my own identity?
              1. Originality:
                1. Knowledge of goods
                2. Distinctiveness
  • Inspiration
  • Creativity:
    1. Process
    2. Product
  • Person
  • Place

Module 3

Flower shop:

  1. What does it look like? What is needed?
    1. Business Management:
      1. Financial:
        1. Business plan
        2. Pricing policy
        3. Accounting
      2. Management:
        1. Communication:
          1. Complaint policy
          2. Storytelling, experience economy
          3. Customer service
        2. Human Resources
        3. Regulations
  1. What to know?
  2. Thematical floral work:
    1. Continuation module 2:
      1. Façade decoration
      2. Shop window decoration
      3. Working with unusual materials
      4. Shaping ordinary materials into extraordinary work
      5. Surprise composition

 

  1. How to translate towards my own identity?
  2. Identity:
    1. Who am I?
    2. Creative DNA
    3. Border personal & professional ID
  3. Expression:
    1. What is expression?
    2. Flowers as expression

 

  1. Examination Certificate European Floral Design Education (EFDE) :
    1. Theoretical examination:
      1. Written examination theory module 1 + 2 + open book module 3
    2. Practical examination + verbal defence:
      1. Bouquet
      2. Bridal bouquet + corsage
  • Decoration space
  1. Plant composition
  2. Table decoration
  3. Surprise composition
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