The story behind Floristic
Why I still believe flowers can create value.
Throughout my career I have never been interested in creating flowers that are simply beautiful. My ambition has always been to create designs that add value to a space, a visitor experience or a client's business.
Stef Adriaenssens
Belgian floral designer, educator and international consultant. More than forty years of experience in floral design, education and large-scale projects. Creator of the European Floral Design Education (EFDE) system and teacher in Europe, America, Russia and China. My passion is helping florists, schools and organizations create more value through creativity, design thinking and business knowledge.
More than Floral Design
Artist. Entrepreneur. International Educator.
More than 40 years of experience turning creativity into commercial value.
For over 40 years, Stef Adriaenssens has combined artistic creativity with practical business experience to help florists create work that clients truly value.
After building and running a successful flower business with his wife Katrien in Belgium for more than three decades, he developed an approach where design is not only about beauty, but also about creating value for clients and businesses.
Today, Stef focuses on international education, creative coaching and consultancy. As founder of the European Floral Design Education (EFDE) and the European Floral Design Master Education (EFDME), he has trained hundreds of professional florists, particularly in China and Eastern Europe.
His philosophy is simple:
**Beautiful flowers alone don't build a successful business. Creating value does.**
What defines my work
✔ 40+ years of professional experience
✔ Built and managed a successful flower business
✔ Creator of EFDE
✔ International teacher in Europe and Asia
✔ Floral architecture specialist
✔ Business-driven creativity
Professional Review
Stef’s approach to floral art is truly ground-breaking. By collaborating with artists from different creative disciplines, he creates unique synergy and fresh perspectives.
His floral and botanical installations often resemble contemporary museum pieces, blending unexpected elements with classical forms and clean lines. Fascinated by flowers from childhood in his parents’ flower shop, Stef refined his distinctive style through years of editorial work for leading floral magazines and collaboration with professionals from around the world.
In two words: pure aesthetics.
Justin Hughes, Melbourne, Australia
My Philosophy:
Beautiful flowers alone don’t build a successful business.
Creating value does.