special event

International Floral Master Class:

Christmas Shop Decoration


Create your own Flower Shop for Christmas! (EFDE)

Build a typical Christmas Shop from scratch

We will teach you from our 32 years experience how to set up a Christmas shop

Ever dreamed of setting up your own flower shop or want to learn something more about decoration of a flower shop at Christmas time? Grab this opportunity! In 5 days’ time we are going to transform an empty space into a high level flower shop filled with added value and high level Christmas floristry! All aspects will be covered; from a façade decoration, outside presentation, interior decorations, big structures and commercial compositions.

This seminar will be divided in 2 segments: a Christmas shop decoration and the cultural highlights of Belgium at Christmas time. Both can be booked separately.


Friday 29 November

Arrival Lier

Saturday 30 November

Transformation outside shop into Christmas atmosphere. Outside facade decorations. Christmas lights.

Sunday 1 december

Interior space decoration. Big structures, general positioning of furniture.

Monday 2 december

Creating bases and structures of flower compositions. Finishing of alternative Christmas trees. Creating wreaths and inside wall decoration

Tuesday 3 december

Arrival of flowers. Applying flowers in structures. Plant compositions for interior and bulb compositions for exterior.

Wednesday 4 December

Making bouquets. Shop window decoration. Final decoration shop, preparing for opening. Organising reception party for press and invited guests. Opening of shop.

Thursday 5 december

Morning free + visit to the St-Gummarus Cathedral (1379), Beguinage (1258)  and City hall of Lier (1369),  in afternoon

Friday 6 December

Visit to flower auction Brussels + Central Market square (14th Century), Royal Palace, Rene Margritte Museum, St.Michiel and Goedele Cathedral, Royal Galleries + Christmas market Brussels

Saturday 7 december

Visit Antwerp Cathedral of Our Lady + Pieter-Paul Rubens’ homeVisit Ghent Gravensteen(castle 10th century) , Graslei (historical buildings), Belfry (12th century)

Sunday 8 December

Visit Bruges historical city + chocolate museum + Christmas market + shopping


Monday 9 december

Go  home


Anyone with basic knowledge of floristry who wants to experience the most hectic period of the year to build a Christmas presentation from scratch!


Lier, Belgium


Five days Christmas seminar which can be expanded with a 4 days cultural highlight and floral interest trip. Can be booked combined or separate.   


To get experience in a commercial higher level floristry, get skills in organisation, learn about stress management and time management


A: 5-Days Christmas shop decoration for 2500 euro.

B: 4-DaysTourist annex for 500 euro.

C:  a basic hostel for 50 euro a night full board. Hotels available at demand.

Small group, limited places. First come, first served.

Return airplane tickets not included